Collecting signs and signage offers a unique window into the past, showcasing how visual communication has evolved over time. From vintage neon signs that once illuminated bustling city streets to historical street signs and iconic advertising displays, collecting signs allows enthusiasts to explore various facets of design, technology, and social history. This hobby appeals to those interested in graphic design, urban history, and Americana, as well as anyone who appreciates the craftsmanship and artistry behind these often-overlooked artifacts.
Historical Significance: Signs and signage are more than just markers; they are historical artifacts that reflect the culture, economy, and technology of their times. Collecting them provides insight into how businesses advertised their goods, how cities developed, and how design trends shifted over decades. For example, an old Coca-Cola sign from the 1950s can reveal much about mid-century advertising strategies and consumer culture.
Artistic Appeal: Many signs are renowned for their artistic qualities. Vintage neon signs, hand-painted wooden advertisements, and intricately designed metal plaques often feature striking colors, fonts, and illustrations. Collectors are drawn to these pieces for their visual impact and the craftsmanship involved in their creation. Signage can serve as both art and historical documentation, making it a fascinating collectible.
Cultural Reflection: Signs are a reflection of their time and place. They capture aspects of local culture, historical events, and societal changes. For example, signs from Route 66 evoke the spirit of American road trips and mid-20th-century travel culture, while old theater marquee signs represent the entertainment industry’s evolution.
Nostalgia and Personal Connection: Collecting signs often evokes a sense of nostalgia. Many collectors are drawn to signage that reminds them of their childhood, favorite places, or bygone eras. A collector might seek out signs from their hometown or from businesses that were significant in their life.
Investment Potential: Rare and historically significant signs can appreciate in value over time. Collectors often seek out pieces that are in excellent condition, have unique features, or are associated with famous brands or events. As with other collectibles, the value of signs can vary based on rarity, condition, and provenance.
Unique Decor: Signs and signage can make striking additions to home or business decor. Collectors often display their pieces in a way that highlights their historical and artistic value. Vintage signs can add character and ambiance to a space, making them popular for both personal collections and public exhibitions.
Neon Signs: Neon signs are celebrated for their vibrant colors and glowing light. Originating in the early 20th century, neon signs were a popular form of advertising from the 1920s to the 1960s. They are highly collectible, particularly those in good condition or from iconic businesses and locations. Examples include old diner signs, theater marquees, and classic motel signs.
Tin and Metal Signs: Tin and metal signs, often used for advertising and directional purposes, were common in the early to mid-20th century. These signs are valued for their durability and the intricate designs they often feature. Vintage gas station signs, old Coca-Cola advertisements, and historic street signs are popular among collectors.
Wooden Signs: Wooden signs, including hand-painted and carved examples, reflect the craftsmanship of earlier eras. These signs were often used for businesses, taverns, and public announcements. They can be highly collectible, especially if they feature unique designs or historical significance.
Street and Traffic Signs: Historical street and traffic signs provide a glimpse into urban development and road safety history. Collectors often seek out signs from significant locations or those that have changed over time. For example, old-style street signs from a particular city or era can be particularly desirable.
Advertising Signs: Advertising signs from various businesses and products are popular collectibles. These can include early advertisements for cars, food products, beverages, and household goods. The appeal of these signs often lies in their design, brand nostalgia, and the role they played in marketing history.
Marquee Signs: Marquee signs, typically associated with theaters and cinemas, are prized for their size, dramatic design, and historical value. Collectors often seek out signs from historic theaters or those with notable names or events.
Vintage Restaurant and Bar Signs: Signs from old restaurants, bars, and diners are sought after for their charm and historical context. These signs often feature unique typography and artwork, reflecting the style and ambiance of mid-20th century dining and drinking establishments.
Political and Propaganda Signs: Political and propaganda signs from various historical periods provide insight into political movements and public sentiments. Collectors interested in political history may seek out campaign signs, protest posters, and wartime propaganda.
Event and Exhibition Signs: Signs from significant events, exhibitions, and fairs can be valuable, especially if they are from notable occurrences or locations. Examples include signs from world expositions, major sporting events, and cultural festivals.
Define Your Focus: Decide on the types of signs and signage you want to collect. Whether you’re interested in neon signs, vintage advertisements, or historical street signs, having a clear focus will help you build a cohesive collection and refine your search.
Research and Learn: Educate yourself about the history, design, and value of different types of signs. Books, online resources, and museum exhibitions can provide valuable insights. Understanding the factors that contribute to a sign’s value, such as rarity, condition, and historical significance, will enhance your collecting experience.
Start Small: Begin with a few pieces to get a feel for the market and learn about condition issues and pricing. Collecting signs can be a broad field, so starting with affordable and manageable pieces can help you build your knowledge and refine your interests.
Network with Other Collectors: Join the ICA, which offers a vast selection of access opportunities to engage with online forums, social media groups, or local collector clubs to connect with others who share your interest. Networking can help you discover new pieces, gain insights into the market, and get recommendations on where to buy or sell.
Attend Auctions and Fairs: Visit auctions, antique fairs, and collectible shows to see a wide range of signs and meet other collectors and dealers. These events can provide opportunities to find rare or unique items and stay updated on market trends.
When considering a purchase always practice due diligence. Once ready to begin your hunt, you can start with ICA Certified Retailers, the ICA Marketplace offered through the International Collectors Association (ICA), enthusiast websites, dealers, auctions, and various events like conventions, shows, and expos. Many of the most reputable resources are located in our resource Directory.
Focus on Condition and Authenticity: The condition of a sign greatly affects its value. Look for signs that are in good shape, with minimal rust, fading, or damage. For rare or valuable signs, authenticity is crucial; ensure you buy from reputable sources and verify provenance if possible.
Set a Budget: Determine a budget for your collection and stick to it. While some signs can be affordable, rare or iconic pieces can be expensive. Setting a budget will help you manage your spending and avoid impulse buys.
Understand the Market: Stay informed about market trends, prices, and demand for different types of signs. Following blogs, websites, and social media accounts dedicated to sign collecting can help you make informed purchasing and selling decisions.
Preserve and Store Properly: Store your signs in a safe, dry environment to prevent damage from moisture, sunlight, and pests. Use protective coverings and mounting options to preserve their condition. For valuable or delicate signs, consider professional restoration or display solutions.
Seek Expert Opinions: For high-value or rare signs, consider consulting experts or appraisers. Professional opinions can help verify authenticity, assess condition, and determine value, and provide documentation for insurance purposes.
The investment potential in collecting signs can be significant, especially for rare or historically important pieces. Vintage neon signs, iconic advertising signs, and unique historical signage often command high prices at auctions and private sales. However, the market can be unpredictable, and prices can vary based on trends, condition, and provenance. Collectors who view signs as an investment should conduct thorough research, seek expert advice, and stay informed about market trends.
Collecting signs and signage is a rewarding hobby that combines elements of history, art, and design. Whether you're fascinated by vintage neon lights, historical street signs, or classic advertising pieces, there is a wide range of options to explore. With a discerning eye, a passion for history, and an appreciation for craftsmanship, you can build a collection that reflects your interests and preserves a piece of visual communication history. Through your collection, you’ll gain a deeper understanding of how signs have shaped and reflected the world around us.
